Petco Love will launch its Plush Mystery Charm Adoptable Pet collection on October 26, with six collectible plush pets and two rare mystery pets. The nonprofit’s blind boxes will be sold exclusively through Petco stores nationwide and Petco.com while supplies last. Each collectible costs $15.99, and every purchase supports Petco Love’s mission to help pets find loving homes. The collection draws on the personalities of real adoptable pets.
A Blind Box Adoption
Buyers will not know which pet they have “adopted” until they open the box. Each box includes a “Gotcha Day!” adoption certificate introducing the collectible pet, plus a QR code to complete the adoption, unlock the pet’s story and access exclusive content.
Dana Puglisi, Chief Marketing Officer at Petco Love, said:
“There's something magical about adopting a pet. You may not know exactly who you're going to fall in love with, but somehow the right pet has a way of finding you. We wanted to capture that joyful surprise with this collection,”
Support For Shelter Pets
The plush collection reflects the goofy, quirky and cuddly qualities of shelter pets. Petco Love says it has empowered more than 4,000 animal welfare partners since 1999, invested more than $442 million in adoption and other lifesaving efforts, and helped find loving homes for more than 7.2 million pets with Petco and organizations nationwide.
Dana Puglisi, Chief Marketing Officer at Petco Love, said:
“You don't know which pet you'll discover when you open the box, and each one is completely different and lovable in their own way – just like shelter pets. Best of all, every one you 'adopt' helps us create more lifechanging matches for pets in the real world.”
Collectibles With A Purpose
The collection is designed for pet lovers, collectors and gift givers, with proceeds intended to help shelter pets find the love they deserve.
